​Durian Duty to Be Free is FAMEME’s fashion pop-up project presented in Taipei in 2022. Inspired by the unusual spread of downtown duty-free stores during the pandemic, the project established its own temporary shop as both a brand gesture and a spatial statement.

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Centered around FAMEME’s signature durian logo, the pop-up transformed corporate spin-offs into collectible merchandise and playful fashion items. Using toy-like materials and vivid visual elements, the space invited visitors into a lighthearted environment where imagination, consumption, and freedom intersect. The project declared a simple principle: freedom is not a privilege, but a duty.

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Location

The Hall, Taipei

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Period

2022.2.10-3.6